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From Cowboys to Soldiers

The Legacy of HYER Boots in Military Footwear

Founded in 1875, we quickly gained our reputation for crafting rugged, reliable cowboy boots. As word spread about the unparalleled quality and comfort of HYER Boots, our business began to expand its horizons. By the turn of the century, our company was not only a staple for cowboys and ranchers but was also catching the attention of military personnel. The transition into making military boots was a natural progression, fueled by a commitment to supporting those who protect our nation. HYER Boots recognized the need for durable, comfortable, and dependable footwear for soldiers, and so began our journey into military boot production.

In the early 1900s, HYER Boots answered the call of duty by designing boots that met the rigorous demands of military service. These boots needed to withstand harsh conditions, offer exceptional support, and endure the wear and tear of long marches and challenging terrains. Utilizing our expertise in leather craftsmanship and boot making, HYER Boots created military footwear that was both functional and comfortable. The same attention to detail and quality that made our cowboy boots famous was now being applied to military boots, ensuring that each pair could handle the toughest of environments. Thus allowing us to become one of the largest suppliers of military boots during both World War I and World War II.

HYER Boots' involvement in making military boots wasn't just about expanding our product line; it was about contributing to a greater cause. During both World Wars, we supplied military boots to soldiers, cementing our legacy as a brand that stands for patriotism and support for the armed forces. Our boots became a symbol of resilience and dedication, embodying the same spirit that HYER Boots was founded upon. Our company’s commitment to quality and service ensured that soldiers had reliable footwear, whether they were on the front lines or in training camps.

Our history of crafting boots for some of the most renowned military personnel in American history, include icons like Teddy Roosevelt and Dwight D. Eisenhower. Teddy Roosevelt, known for his rugged spirit and adventurous lifestyle, wore HYER military boots during his time with the Rough Riders, valuing their durability and comfort in the demanding conditions of military campaigns. Similarly, General Dwight D. Eisenhower, a pivotal figure in World War II and later the 34th President of the United States, relied on the quality and reliability of HYER boots. These notable figures underscore the enduring legacy of HYER Boots in providing superior footwear to those who lead and protect the nation, highlighting the brand's commitment to excellence and patriotism.

During World War I, the United States military imposed strict regulations to conserve resources and ensure uniformity in military equipment, including footwear. One significant regulation was the prohibition of using multiple types of leather in the construction of military boots. This measure was part of a broader effort to streamline production and minimize waste, ensuring that essential materials were available for the war effort. As a result, HYER Boots, known for our high-quality and often intricate designs, had to adapt swiftly to these new regulations.

In response to the military's directive, we sent out letters to our customers and partners, informing them of the change. The letter explained that, effective immediately, the use of two different colored leathers on a single boot was no longer permitted. This regulation was part of the military's broader strategy to conserve resources and simplify the manufacturing process during the war. While this adjustment posed a challenge, we continued to produce durable and reliable footwear that met the needs of military personnel, showcasing the company's commitment to supporting the war effort and adapting to the changing times.

Despite the challenges posed by the government directive during World War I, our commitment remained steadfast to the military community. Our involvement went far beyond simply adapting to regulations; it extended into active engagement with the servicemen and women who relied on our boots. A prime example of this dedication was our tradition of attending the United States Military Academy in West Point's graduations. At these ceremonies, we would personally take orders from new graduates, ensuring that each cadet had a pair of high-quality HYER boots to start their military careers. This personal touch highlighted our dedication to supporting and outfitting those who serve our country.

Over the years, this deep involvement with the military community has become a cornerstone of the HYER Boots legacy. This ongoing connection underscores our patriotic roots and unwavering support for the armed forces. Today, the legacy of HYER Boots making military boots is a proud chapter in our storied history. It serves as a testament to our unwavering dedication to quality and our patriotic spirit.

From the dusty trails of the Old West to the battlefields where freedom is defended, HYER Boots has always stood by those who need durable, dependable footwear. This chapter not only highlights the versatility and craftsmanship of HYER Boots but also our enduring commitment to serving those who serve our nation. We deeply appreciate the service and sacrifices made by our servicemen and women, and we're proud to support them in every way we can. As a token of our gratitude, we offer a special discount for all active duty and retired military personnel. To receive your discount code, simply reach out to our customer service team at It's our way of saying thank you for your service and ensuring you have the best boots to carry you through every mission, both on and off duty.

It's a way of life.