It turns out that unnamed cowboy did a great job of spreading the gospel of C.H. Hyer and, before long, requests for the Cowboy Boot were coming in from the far reaches of the American frontier. Soon HYER Boot Company was making and shipping boots for cattlemen, rodeo performers, dignitaries like Calvin Coolidge and Teddy Roosevelt and even movie stars such as Buffalo Bill Cody, Will Rogers and Marilyn Monroe. HYER Boot Company had become a real success, or as they said in the 1800’s, a lally-cooler.
For nearly 100-years, this family-owned company was at the forefront of manufacturing and innovation. At one time, the largest manufacturer of handmade boots in America, HYER Boot Company led the way in streamlining the footwear production process while finding intuitive ways to deliver the best fitting, highest quality boots to real cowboys in the most remote ranches in the West. History credits our company with many innovations beyond the infamous cowboy boot: the first to sell boots via mail order, designing a toe bug to the vamp of the boot to provide better flexion, invention of the fork construction for pull tabs and… according to at least one historian: The assembly line (you’re welcome, Ford!)