Promotional poster-style image for 'Mind in the Middle' showing a man in profile wearing a straw cowboy hat and blue shirt against a clear blue sky, with large red title text on the right.

There are moments that define a career. And then there are moments that define a person.

The world sees the National Finals Rodeo, the gold buckles, and the rides that make the highlight reel. What you rarely see are the setbacks, the doubt, and the decisions that shape everything that comes after. This film lives in those moments.

It's a story about believing in yourself when life seems determined to tell you otherwise. About family. About resilience. About starting over after reaching the top. We sat down with Stetson Wright alongside the people who know his journey best. His parents, 2× World Champion Saddle Bronc Rider Cody Wright and Sha'ree Wright; his brother, 3× World Champion Saddle Bronc Rider Ryder Wright; 2023 World Champion Bull Rider Ky Hamilton; 17× NFR Bull Fighter Dusty Tuckness; and professional rodeo announcer Garret Yerigan. They offer their perspective on Stetson's comeback.

At HYER, that idea hits close to home. Our own story began in 1875. In the 1970s, HYER disappeared for nearly 50 years. We know that comebacks aren't built in a single moment…they're earned through the work that nobody sees.

Watch the full documentary below.

Three men in cowboy hats and bull riding gear pose together in front of a rodeo arena gate.
A person in a blue plaid shirt holds a small printed photograph or card in both hands, shown from behind over a light-colored floor.
A man in a white hat and gray sweatshirt sits on a bull riding training machine inside a white garage-like workshop with a window and industrial equipment visible.
A cowboy in a blue shirt and jeans rides a bucking black bull in an indoor rodeo arena, with an American flag and event banners in the background.
Three people in cowboy attire stand behind two ornate tooled Western saddles displayed on blue velvet stands, each holding a framed award or plaque, in front of a dark curtain backdrop.
A man wearing a black cowboy hat and a dark blue plaid flannel shirt, looking off-camera under a covered outdoor structure with a cloudy sky in the background.

17× NFR Bull Fighter Dusty Tuckness

A man wearing a black cowboy hat, a light blue striped long-sleeve shirt, and blue jeans sits inside the aisle of a metal livestock trailer.

2023 World Champion Bull Rider Ky Hamilton