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Don't know where to start? Find the right boots for you.

It's no joke.

That's right, we are giving the HYER Truck away. All you have to do is try on a pair of our boots at our Cowboy Christmas booth and you'll be entered to win a large piece of our history.

Rev up your style with the chance to win our vintage Ford F250 in signature HYER yellow! This '79 model truck has a 351 Windsor engine, 4WD, A/C (can I get an amen?), and 152k miles on it. It is adorned with our iconic logo on both doors, and is a tribute to timeless craftsmanship and classic Western vibes.

Every step in HYER boots is a step closer to this rugged beauty. Enter now for a chance to own a piece of our heritage, where the road meets the rodeo, and make your journey unforgettable. It's not just a truck; it's a symbol of the HYER lifestyle. Don't miss your chance to ride in style and make a statement on the road or wherever your adventures take you.

This giveaway is our way of saying thanks for being part of the HYER family. So, gear up, slide into your favorite HYER boots, and drive off into the sunset with the truck that's as bold and unique as you are. May the road ahead be as extraordinary as your footwear – exclusively HYER. Enter now and elevate your journey with the legendary HYER Ford F150.


Our prize winner will be selected at random from entries to receive the 1979 Ford HYER truck (351 Windsor engine, 152k miles, 4WD automatic with A/C). Winner will be announced after 30,000 entries. Open to U.S residents only and is void where prohibited by law. The giveaway is subject to all applicable federal, state and local laws and regulations. This giveaway is only open to individuals who: (i) reached the age of majority in their state of residence at the time of the giveaway. The winner of the truck will be responsible for all Vehicle Tax, Title, License, Transfer Costs, and all other taxes including income. Winner must receive the truck as is and leave advertising on the truck for at least one (1) year from delivery date.